Sonic branding helps every brand communication to work little harder for your brand. Simply put, an audio signature is the sonic equivalent of a graphic logo – a trademarked representation of the master brand that remains consistent and identifiable across all touchpoints. It associates your brand with short audio cues, melodies and soundscapes that create automatic projections of your brand in your audiences mind. Can an audio cue or melody help boost your branding? Can it get your communication recognized easier in era of continued partial attention? Even better, can it help to get audiences to feel something about your brand?
We have our own propriety process designed to help global brands find their audio representation to help enhance their branding. Our process starts with with decoding your brands existing audio dna and music heritage to identify the foundations of your brand in your audiences mind. Then we define the sonic competitive landscape, to avoid sounding like your competition and create audio mood boards to help your organization align on a set of melodies associated with brand adjectives. This helps your organization and decision makers to align what is the correct sound and strategic direction for your brand without even hearing a melody. We then compose various melodies and create sound-worlds until we jointly narrow down options. This is a very customizable process but we usually prefer an a/b test, bringing your audience on board to help find the best melody that will work for your brand.